If you can't measure it, you can't manage it.

It is often said that if you can't measure it, you can't manage it and the customer experience is no different.  To help us understand how to measure the customer experience, Heidi Mannetter, Professor of Marketing at Drake University, shares her insights in building, managing, and evaluating the process to best determine your customer's experience. Listen to the podcast now!

 

Want to see how AgriSync can help you with your customer experience?  Check out our customer experience video or shoot us an email to learn more.