What's up with WhatsApp and the Omnichannel Experience?
Picture this, it’s just past day break on a chilly Saturday morning. A fresh layer of crisp, white snow has fallen overnight, and you notice the sun trying to break through the hazy gray winter sky. You’re sipping on your second cup of rich, earthy coffee enjoying the peace and quiet of your midcentury farmhouse kitchen. The tranquil morning won’t last as your two young children will shortly wander down the stairs. Remembering your rambunctious childhood inspires you to reach out to your now elderly, mother and father. How do you contact them? Is your go-to a quick phone call, a simple text, or a more intimate video chat?
