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Customers are paying for you, not your product.

Use some of your drive time to tune into the Precision Farming Dealer Podcast “Selling Yourself and Your Dealership as a Precision Package.” Ritchie Implement's Kevin Depies and Pete Youngblut, owner of Youngblut Ag, share advice for building a profitable dealership.Here are a few of our key takeaways from the episode:

  • Customer experience doesn’t mean free.

    • Sell the entire dealership: your team, parts, service, sales guys.

    • Provide best first pass service. Build a sustainable business by keeping customers happy.

    • Stop giving away free stuff just to move iron!

    • Set the precedent that you are service oriented. You are not there to cut prices just to get more customers.

  • There is power in word of mouth.

    • Nothing travels faster than the word of mouth.

    • Marketing starts with the basics of being good at what you do.

    • Ask your current customers if they know of other people who could use your product.

  • Work as a team, succeed as a team.

    • Get dealerships on the same page.

    • Work with other non-competitive dealers in the area.

    • Share knowledge. Make sure everyone can answer questions about Precision Farming.

    • Work together to give the best first pass service.

  • Take customer experience online.

    • Your customers use the internet to research you, so make sure they can find you.

    • Make sure your website is up to date and you are listed as a vendor. Your customers will call you.

    • Social media is a cheap and easy platform for word of mouth online.

  • Community service is customer service.

    • There is power in giving back to your community.

    • Become a trusted advisor in your community.

    • Use your farm show “community” as a touch point for your customers, not just as a way to make sales.

Take a listen and let us know what you think!

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