Planning Your Customer Service Strategy in 2020
You work hard to support your customers. This year, it's time to work smart. Take your customer service to the next level.
In conjunction with our partners at Precision Farming Dealer, AgriSync is presenting a 6-part limited series focused on helping you plan for your 2020 customer support strategy.
During the podcasts, we interview industry and topic experts to discuss different elements of customer support and how they can be leveraged to help you build your customer service strategy. This will provide you the insights and ideas on how to elevate your customer support strategy to use it as a differentiator and to become more planned, effective, and profitable.
New segments will be added below as new podcasts are released.
Podcasts
Episode #6 - Technology and Customer Service
While the need to provide outstanding customer service hasn't changed, the way in which we do it has. We talk to President and Founder of AgriSync, Casey Niemann, about how technology is paving the way for a more effective and smarter customer relationship. Listen to the podcast here.
Episode #5 - Measuring the Customer Experience
It is often said that if you can't measure it, you can't manage it and the customer experience is no different. To help us understand how to measure the customer experience, Heidi Mannetter, Professor of Marketing at Drake University, shares her insights in building, managing, and evaluating the process to best determine your customer's experience. Listen to the podcast here.
Episode #4 - Delivering Adverse Communications
Giving customers good news is easy, but delivering bad news is not. In this podcast we talk to Iowa State University English Professor, Gloria Betcher, about what effective communication looks like and then explore the process of delivering adverse communications. We review the different steps when delivering adverse news to customers and how to make the most out of an unfavorable situation. Listen to the podcast here.
Episode #3 - Providing Effective Remote Support
As ag businesses grow, territories get larger, and customers have more demands, the ability to be physically present for customers becomes increasingly difficult. There simply aren’t enough hours in a day to provide the in-person support you would like. To learn more, we talk to the team at HTS Ag to explore what they are doing to support their customers whether they are 5 minutes or 5 hours away. Listen to the podcast here.
Episode #2 - Hiring New Talent & Working in Multi-Generational Workforce
With record low unemployment and a changing dynamic in the workplace, hiring and maintaining employees is more difficult than ever. In this episode, we talk to Collin Rupp and Mike Smith, ag industry recruiting and HR experts at Ag 1 Source and explore the different methods of recruiting and hiring employees, while also discussing some of the differences between the generations. Listen to the podcast here.
Episode #1 - Creating the Customer Experience
In this segment, we explore the concept of creating and implementing the customer experience with Titan Machinery's Chief Experience Officer, Jeff Bowman. Starting with an overview of the customer experience, we look at its different components, how it has evolved, meeting customer expectations, and how to coordinate and implement your strategy. Listen to the podcast here.
Your customer service is more than what you do, it is part of who you are and what differentiates you from your competition. Take your customer service from good to great with proactive customer communication.